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REGAL FITWEAR / THE LAUNCH CELEBRATION

We are live.

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OFFICIALLY LAUNCHEDWear the crown.
Shop the launch

Athlete wearing an olive Regal training jacket in a modern gym

REGAL FITWEAR

Born from ambition.
Built for greatness.

More than a brand. A mindset.
Founded in New Zealand. Made for your journey.

Welcome to Regal. Get 10% off your first order. Use code WELCOME10 at checkout. Shop now.

10% off your first order with WELCOME10. One use per customer. Cannot be combined with another coupon.

Woman in a blush Regal jacket beside a turquoise New Zealand alpine lake
A NEW ZEALAND BRAND

OUR NEW ZEALAND ROOTS

Born in New Zealand.
Built for greatness.

Regal began in New Zealand with a simple belief: what you wear should reflect who you are becoming.

Rooted in ambition, discipline and purpose, we bring comfort and confidence to your everyday.

Wear the Crown. Live the Standard.

Discover Our Story
AMBITIONCONFIDENCEPURPOSE
Performance fabrics Comfort in motion Everyday essentials Made for your routine

SHOP BY COLLECTION

Find your fit.

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POPULAR PRODUCTS

Wear your ambition.

Two athletes in olive and taupe Regal training jackets
YOUR ROUTINE. YOUR REGAL.

THE REGAL MINDSET

More than what
you wear.

Regal represents the person you are becoming. Built on ambition, discipline and purpose, our apparel brings timeless style and effortless confidence to your everyday journey.

Confidence from within

Set your standards. Pursue your goals. Believe in who you can become.

Live the standard

For those who dream bigger, work harder and aspire higher.

Discover our story
Woman in a taupe cropped jacket on a running track at sunrise

WEAR THE CROWN

Live the standard.
Become Regal.

Self-belief. Resilience. Purpose.
For the women who aspire higher.

Explore women’s activewear

AMBITION IN EVERYDAY LIFE

Purpose in every move.

The standards you uphold. The goals you pursue. The person you are becoming.

Athlete wearing a black Regal sleeveless top during a seated cable row

01 / TRAIN

Show up for your next set.

Find your fit for focused sessions.

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Woman in a taupe Regal jacket relaxing outside a fitness studio

02 / RESET

Take the easy moment.

Keep your everyday style in motion.

Shop women
Close-up of the Regal taupe cropped jacket zipper, seams and chest branding

03 / THE DETAILS

A closer look at your fit.

Explore the YC248 cropped jacket.

View the jacket
Folded black and grey Regal crown logo hoodies on warm stone

REGAL FITWEAR

Simple pieces.
Signature presence.

Everyday essentials, made for your rhythm.
Clean design, timeless style — this is REGAL.